Share The Load, Ariel

A Social Media campaign to get men to #ShareTheLoad and help out with laundry.

As the Digital Agency on record, we spread the word to #ShareTheLoad.

I was the Creative Lead for this campaign, and had the support of actors, activists and influencers to leverage the campaign. Through a targeted campaign across different regions, interests and influences, we managed to :

• Raise the digital conversations 15x and

• Get > 1.5 million men to take the pledge to #ShareTheLoad with Ariel.

Campaign Type: Social Media, Activations
Role: Creative Lead