Maybelline New York,
India

Digital campaigns to launch multiple products on social media and e-comm.

The real advantage of being the only girl in the agency’s creative team, was getting my hands on Maybelline New York’s projects. I worked on the brand for around 3 years, and this is some of what we did:

• Launched a digital make up trial tool for e-comm platforms including Amazon. The tool helped around 350,000 women find their right shade of foundation, with #MadeToFit.

• Drove innovative trials for new launches. With the Colossal Eyeliner, we did that literally. Fans could book the Maybelline branded taxi cab, which served as a place of discovery and easy trial for the product.

• Ran digital campaigns and on-ground activations at Amazon India Fashion Week for 2 years.

• Collaborated with Facebook and Instagram teams to always innovate. Was the first beauty brand in the country to launch Facebook chatbot, canvas and a 360 video experience.

• Created everyday engaging content for all social platforms and wrote plenty of how-to videos.
  

Here’s some of the campaigns: