Marcus Graham Project

A digital campaign to motivate the latest latent to apply for the iCR8 bootcamp.

In Ad school, we got a chance to pitch an idea to the Marcus Graham Project an initiative by industry leaders to bring more diversity in the Ad world.

My partner and my idea got picked, and we spent the next few months bringing the campaign alive with the rest of our class.

The results? We got the highest number of applicants the project had seen in a decade.

Role: Campaign Lead, Digital Strategy, Writer

We crafted a multi- pronged strategy across social media platforms, LinkedIn and emails.